PORTUGAL FOOTBALL SUMMIT 2026
FUTURE PLAYS HERE.
An international summit bringing together leaders, athletes, clubs, federations, companies and startups to explore the future of football.
This project combines graphic design and visual coordination across the event’s communication and physical spaces, from digital campaigns to stage visuals, signage and decoration.
As Lead Designer, I developed creative concepts for the stages and main marketing and paid media campaigns, planned visual requirements and coordinated production partners, ensuring consistent application of the PFS visual identity in line with its brand guidelines.
All rights belong to Portuguese FA and Portugal Football Summit.
Role
Lead Designer: Graphic and visual coordination, marketing campaigns, creative concepts, event decoration and stage visuals
Tools
Adobe Illustrator, Photoshop & InDesign
Timeline
11 months
2026
Type
Event, Marketing, Decoration, Brand Application
The biggest football summit in the world.
Planning the show.
01 | The challenge
Multiple spaces, formats and production partners needed clear visual requirements and a shared understanding of what had to be delivered.
02 | The approach
Following a technical site visit, I mapped the event’s graphic needs and defined the content, visual guidelines and production specifications for each material, including Portuguese and English versions.
03 | The solution
I organised a shared task tracker and centralised assets, templates and production files in a shared folder system. This gave partners a common reference for their work. I then coordinated graphic production and reviewed final artwork before delivery.
EVENT NEEDS AND PRINTING SPECS
These documents illustrate how I organised the event’s design requirements following the technical site visit. All information shown is fictional and provided for demonstration purposes.
I identified the areas requiring design work, broke them down into specific tasks and mapped out the technical resources and team roles needed for each.
One template,
five stages.
01 | The challenge
Five stages had LED screens with different proportions. With less than two weeks before the event, multiple teams needed a clear and efficient way to produce content for every screen.
02 | The solution
I created a single 16:9 template with safe areas for each screen format. Designers could switch layers on and off and export static content as transparent PNGs, while the motion designer produced video backgrounds separately.
03 | The result
The teams worked in parallel, producing more than 500 images in under four days. The shared template simplified revisions and reduced the need to re-export video files.
5 stages · One shared template · 500+ images in under 4 days
SCREEN CONTENT PLANNING
STAGE SCREEN CONTENT GUIDELINES
A visual reference guide defining content layouts for stage screens and digital agendas, giving design and production teams clear instructions on speaker information, sponsor placement and different screen configurations.
MAIN STAGE VISUAL DESIGN
STAGE TEMPLATES DEVELOPMENT
Shared Photoshop template with safe areas for every stage, allowing designers to adapt content to different screen formats within a single file.
Built around a simple click-based workflow, the template made it easy to switch layers on and off, update content and export transparent PNGs ready for use with separately produced motion backgrounds.
MARKETING AND PAID MEDIA
Creative concepts and visual content for digital and paid media campaigns, adapted across formats, focused on the immersive fan experience.
PUBLICATIONS
Official Portugal Football Summit 2026 Brochure.
