FINAL TAÇA DA LIGA FEMININA PLACARD 2025-26
Briefing
The Women’s League Cup is a unique opportunity to promote women’s football in Portugal.
At my first Women’s League Cup, I had the privilege of not only representing women’s football as a woman, but also creating the concept behind the event’s entire communication and the stadium’s visual decoration — in a very special place: my hometown, Viseu.
Role
Lead Designer
Tools
Adobe Illustrator, Photoshop
Timeline
2 months
2026
Type
Event & Branding
Communication & Promotion
Action
Plan
Working as part of a multidisciplinary team and in close collaboration with the entire Competitions Department, the creation of the stadium branding and event communications was carried out across the following stages:
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Identification of all areas of activity, including the stadium, materials to be produced, GIFs, merchandising, and event promotion;
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Development of the visual communication concept for the final;
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Creation of all assets for production, including signage, decoration, billboards, and print and digital advertising;
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Delivery of all materials required for the successful execution of the event.
STADIUM BRANDIZATION & COMPETITION
In collaboration with the Competitions and Brand Activation teams, the entire stadium was specially designed and decorated for the event, including stands, dressing rooms, signage, traffic management, circulation areas, and the fan zone. This ensured consistency across the competition’s visual identity while providing strong brand representation throughout all marketing activations.
OFFICIAL GAME'S DIGITAL COMMUNICATION
Creation of the promotional concept for the match, including the preparation of promotional materials for nationwide distribution and throughout the city of Viseu, together with the visual identity of the team that won the competition.
