LIGA PORTUGAL ARENA OFFICIAL OPENING CAMPAIGN
Briefing
Creation of the visual identity for the entire launch campaign of Liga Portugal’s new headquarters — the Arena.
Development of communication and promotional content (digital and print) to showcase all areas of the project in their entirety.
All rights belong to Liga Portugal.
Role
Lead Designer - Campaign concept creation, marketing, paid media and official publications
Tools
Adobe InDesign, Adobe Illustrator, Adobe Photoshop
Timeline
3 months
2024-25
Type
Branding
Promotion
Communication
THE CHALLENGE
Non-existent photos
The entire campaign had to be developed around 3D renders to promote the new space, as the building was still under construction.
New Site to share
A new location to discover and share within the city of Porto, featuring new access points, Metro lines to identify, and a new connection to football.
A new concept
An innovative concept that puts the Portuguese public’s connection to the Liga Portugal identity to the test, with the aim of communicating it clearly.
OFFICIAL MARKETING CAMPAIGN
Despite the limited number of available assets, a good camera, some Photoshop, and plenty of imagination helped bring to life a sophisticated campaign that simultaneously reflects the institution’s new design and modern identity, inspired by the building’s distinctive architecture and interior lighting concept.
OFFICIAL PUBLICATION
The official launch brochure for Arena Liga Portugal provides an overview of the entire project, its integrated areas, and future plans for this new location. It aims to connect football-loving audiences with all the different ways in which the sport can be experienced and explored, both on and off the pitch.
NEW WEBSITE & APP LAUNCH
Alongside creating promotional materials for the new website and app, I helped review the app’s structure before launch and ensured that official and institutional content was correctly placed on the website.
