FINAL FOUR ALLIANZ CUP 2024-25

Briefing

The Allianz Cup Final Four is the culmination of all the excitement of the great winter competition.

I was part of this project as the designer responsible for the fan experience, creating personalised, pixel-perfect newsletters designed to connect fans with their club throughout the competition, as well as creating and managing the content displayed on the stadium’s giant screens before, during, and after each match.

Role

Graphic Designer - Fan Experience

Tools

Adobe Illustrator, Photoshop & After Effects

Timeline

4 months

2024-25

Type

Event, Branding, Fan Experience, Digital Communication

The challenge

Transforming the winter competition into a moment that connects every football fan with their club through a personalised and distinctive digital experience that evolves each day, depending on the results of the matches.

At the same time, during the matches, creating visuals that represented the Winter theme while ensuring two key elements were never compromised: data visibility and the unique visual identity of that year’s event.

The
solution

Getting to know the clubs in the competition inside out, researching their social media channels and, above all, understanding their fans was essential to developing an adaptable template for every club.

The goal was to showcase the data football fans actually want to see, while keeping the template easy to customise and ensuring newsletters could be sent within the first hour after each match.

For the giant stadium screens, the solution involved identifying the most relevant in-game data, and developing a creative concept that would remain consistent with the competition’s identity. The result was a design that was engaging, easy to read, and unique.

DIGITAL EXPERIENCE

The focus of the newsletters was to enhance the fan experience by keeping supporters connected to their club before and after each match, following them through to victory with exclusive data, first-hand photographs, and a recap of the game’s best moments