THINKING FOOTBALL SUMMIT 2023
Briefing
Event Visual Coordination, Brand Identity and Digital Experience. The projects, content and images displayed here were designed and developed by me as Lead Designer of the event. Other work made by other designers is not in this portfolio. During the event, I produced daily newsletters highlighting the day’s activities and coordinated the Arena Stage visuals.
All rights belong to Liga Portugal and Thinking Football Summit. Publication on this website is authorised.
Role
Lead Designer: Event graphic identity planning and coordination, communication, digital promotion, coordination on site.
Tools
Adobe Illustrator, Photoshop & After Effects
Timeline
9 months
2023
Type
Event & Branding
Website & App
UX / UI
Promotion
THE CHALLENGE
Non-Existent Design System
The Design System needed to be prepared for any designer to work with it from zero only days before the event started and work on multiple platforms simultaneously.
Digital vs. On-Site
It was needed to craft a digital experience that would work on social media over 6 months and make it turn into reality on-site for the 3 day event's duration - and keep it consistent.
Relationship Between Teams
There were lot of teams involved without knowledge of the Design System role, so it was created a collaborative system to make the communication between teams easier and clear.
DESIGN AND UI KIT CREATION
The new Brand System would have in mind not just color behaviour and derivations, but also standard icons, assets and it's correct usage for all those who were involved.
A major modular grid system implemented to work on every medium, guaranteeing proper visibility of each sponsor and partner, working simultaneously with each brand and its own guides, rules and requirements.
DIGITAL EXPERIENCE
Several website & app pages were re-designed to improve the digital experience as well as the user journey and navigation-flow.
The focus was on supporting ticket sales, increasing sponsor visibility and clearly presenting the event’s speakers.
MAJOR IMPLEMENTATIONS:
Navigation system re-designed for the user to access all the information clearly;
Alphabetical filter added to Speaker's search to make it easier to find between 300 people;
Big spotlight page just for sponsors and partners;
Easy comparison between each ticket available;
Collapsed menu to focus on the main website actions.
Uniform model for news / Grid system working on website's footer.
APP PROMOTION
Made with After Effects highlighting new updates such as bilingual access to live streaming during major talks in four different stages and direct communication with participants and speakers.
COMMUNICATION & SOCIAL MEDIA CONTENT
